~Unlock Creative Courage for an Impactful Campaign
A workshop to rapidly think up new ideas and dial in on the best options.
Your team is incredible, but you’re stuck. You’re doing the same things but expecting different results. It’s time to shake up your creative process, run your best brainstorming session, and rapidly generate lots of new, winning creative ideas. This is your creative spark. Let’s make your upcoming campaign your best one yet and share new tactics for concepting along the way.
What are the outcomes?
A deck with 5 campaign concepts each with their own mood board, structure, and sample script. We’ll also include best practices for running an incredible concepting meeting and a series of creative prompts.
What does my team need to do to prepare?
In advance, please share a creative brief, a past campaign you like, a past campaign you do not like, inspiration from an outside campaign in the industry, and inspiration from an outside campaign in a different industry.
In addition, your team should deliver this prompt in advance: Write a hypothetical testimonial from a fictitious member of your audience who just engaged with this new campaign.
What is the format of the workshop?
A 2.5 hour custom workshop (live or via Zoom) to understand your challenges, prompt your team, and gain clarity in your opportunities.
- Welcome (15 minutes): Introduce the everyone and the goal of the workshop.
- Homework Exercise (15 minutes): Each person shares the results of the prompt.
- Discover (60 minutes): Review purpose of the campaign, key points, tone, distribution plan, past campaigns and inspirational campaigns.
- Define (30 minutes): Define the audience experience and criteria for success.
- Develop (60 minutes): Brainstorm on the big hook and visual concepts.
- Recap (15 minutes): Recapping highlights and setting a timeline for deliverables.
- Post-Workshop: The Animus team will then follow up with initial concepts for your review and continue refining the deliverables over the next two weeks.
What is the next step?
Follow the link below to book your pre-workshop call. Our team will understand your initial goals and schedule your workshop.
How much does it cost?
$2,500
