~Deliver Inspiration with a Brand Anthem
A workshop to define your anthem — a cornerstone creative asset for brands on an impactful mission.
You’re doing incredible work. Your story lacks clarity or isn’t palpable. In either case, you have an opportunity to inspire your team, patients, providers, and community. It’s an opportunity to make your brand narrative known. Let’s plant a flag in the ground with a brand anthem video.
What are the outcomes?
A turnkey brand anthem concept. We’ll start with rounds of 3 to 5 high-level concepts. From here, we’ll draft two scripts for the top two concepts. We’ll turn your favorite concept into a storyboard with a treatment for how this could be executed.
What does my team need to do to prepare?
In advance, please share brand guidelines, narrative and voice, inspirational work, any documents or websites that share more about your brand story.
In addition, your team should deliver this prompt in advance: Write your “wow” moment that epitomizes what your brand means to you.
What is the format of the workshop?
A 3 hour custom workshop (live or via Zoom) to understand your challenges, prompt your team, and gain clarity in your opportunities.
- Welcome (15 minutes): Introduce the everyone and the goal of the workshop.
- Homework Exercise (15 minutes): Each person shares the results of the prompt.
- Discover (60 minutes): Review purpose of the message, key points, tone, and key inspiration.
- Define (30 minutes): Define core criteria for success.
- Develop (60 minutes): Brainstorm on the big hook and visual concepts.
- Recap (15 minutes): Recapping highlights and setting a timeline for deliverables.
- Post-Workshop: The Animus team will then follow up with initial concepts for your review and continue refining the deliverables over the next two weeks.
What is the next step?
Follow the link below to book your pre-workshop call. Our team will understand your initial goals and schedule your workshop.
How much does it cost?
$4,500
