~Add clarity and creative punch.
A workshop to craft a killer concept, script, storyboard and treatment for your explainer video.
You’ve got the goods. Users love your product. The problem? You need to share your solution with more people. You’re ready to make a bigger splash. You’re ready for a killer explainer video. A video that stands out from the crowd while providing clarity about the problems you solve for users. Sometime that makes your promise real. This workshop will help you brainstorm concepts, move to scripts, and have a turnkey explainer video ready for production.
What are the outcomes?
A turnkey explainer video concept. We’ll start with rounds of 3 to 5 high-level concepts. From here, we’ll draft two scripts for the top two concepts. We’ll turn your favorite concept into a storyboard with a treatment for how this could be executed.
What does my team need to do to prepare?
In advance, please share a creative brief (if you have one), a product demo (this can be and existing video, a Loom video, or Zoom call), an inspirational explainer video you like, and an outline of your origin story.
In addition, your team should deliver one of these two prompts in advance: Write a hypothetical testimonial from a fictitious user who is in love with your product OR create a 2-minute bad infomercial style pitch for your product.
What is the format of the workshop?
A 3 hour custom workshop (live or via Zoom) to understand your challenges, prompt your team, and gain clarity in your opportunities.
- Welcome (15 minutes): Introduce the everyone and the goal of the workshop.
- Homework Exercise (15 minutes): Each person shares the results of the prompt.
- Discover (60 minutes): Review your ideal user, competitors, and key features-benefits.
- Define (30 minutes): Define the experience your deliver, how it makes a user feel, and your brand differentiator.
- Develop (60 minutes): Brainstorm on the big hook and visual concepts.
- Recap (15 minutes): Recapping highlights and setting a timeline for deliverables.
- Post-Workshop: The Animus team will then follow up with initial concepts for your review and continue refining the deliverables over the next two weeks.
What is the next step?
Follow the link below to book your pre-workshop call.
How much does it cost?
$2,500
